Fundraising and Strategic Advisory for Ambitious Companies

Helping founders and leadership teams raise capital, build commercial strength, and accelerate growth.

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  • The word 'PRYDIS' in outlined, uppercase letters against a black background.
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“David and the team at Malaphor brought structure and clarity to our fundraising process. Their strategic input and investor network helped us close faster and on stronger terms.”

Our Services

Fundraising Advisory

We deliver an end-to-end fundraising service designed to guide companies from preparation through to close. Our work covers investor strategy, financial narrative, materials, outreach, negotiation, and deal execution.

We help founders shape a clear and credible investment story, refine their valuation and structure, and connect with the right capital partners. From initial positioning to final close, Malaphor acts as an extension of your team, ensuring your raise is strategic, efficient, and investor-ready..

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Commercial Strategy

We work with companies on a project-by-project basis to deliver hands-on execution at key moments of growth and transition. Typical projects include fundraising delivery, restructuring, market entry, or commercial repositioning.

Our approach is collaborative and focused on impact. We integrate with leadership teams to design and deliver specific workstreams that move the business forward. Each project is built around clear objectives, measurable outcomes, and the practical support needed to achieve them.

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Consulting Support

We help businesses build the commercial foundations for sustainable growth. Our work spans go-to-market strategy, partnership design, pricing, and proposition development, aligning each element to create a clear route to scalable revenue.

From refining value propositions to identifying the right market segments and partnership models, we work closely with leadership teams to turn strategic intent into measurable performance. Our goal is to ensure that every commercial decision supports long-term profitability and growth.

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Malaphor
/ˈmaləˌfɔː/
noun

  1. A blend of two expressions that merge into a single, unexpected meaning.
    “He delivered a perfect malaphor without even noticing.”

  2. A fusion of creative thought and structured logic.
    Used to describe the meeting point of imagination and clarity.

Featured
Process Design: The Most Underestimated Part of Fundraising
Process Design: The Most Underestimated Part of Fundraising

Many founders underestimate the structure required for an effective fundraise. Investors notice the difference between a disciplined process and a loose one. This article explains why strong process design matters and why a systematic approach leads to better outcomes.

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Solving an Acute Need, Then Building Something Bigger
Solving an Acute Need, Then Building Something Bigger

Investors don’t respond to products built for everyone. They respond to products that solve something painful and specific, with a credible path to something larger. This piece explores why solving an acute need is the surest foundation for both product-market fit and successful fundraising.

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Two Different Skillsets
Two Different Skillsets

The skills that help founders build a business are not the same skills required to raise institutional capital. Recognising this distinction early can make the difference between a difficult process and a structured, confident one.

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Contact Us

If you would like to discuss a project or explore how Malaphor can support your next stage of growth, we would be pleased to hear from you. Please share a brief outline of your enquiry and we will respond promptly.